|Goals of Recruitment Campaign - for planning:|
More attention. More volunteers! More donors!
Tutor/Mentor Connection has been creating maps since 1994, such as those in the Map Gallery and the Chicago Tutor/Mentor Program Locator, to show where poverty and poorly performing schools are located in the Chicago area and where existing tutor/mentor programs operate, or where new programs are needed. While volunteer recruitment fairs were organized in different parts of Chicago between 1995 and 2002 to help programs recruit volunteers, most of the work Tutor/Mentor Connection has done since then has involved sharing information on the Internet and teaching volunteers and donors to use this information to locate programs in different neighborhoods.
As more leaders draw attention to this resource, more volunteers will respond, and the volunteer recruitment campaign will draw more volunteers to tutor/mentor programs operating in different parts of the city and suburbs. Any city can duplicate this strategy, during the same August-September time frame.
The campaign’s timing is linked to the start of each school year when all tutor/mentor programs in the region are looking for volunteers. The campaign officially kicks off in early August and runs through September.
The primary emphasis of the campaign has always been to create a higher level of advertising, and public awareness, that encourages people to visit the Program Locator and Chicago Program Links sections of the T/MC web site, where they can shop for where they want to be involved as a volunteer, donor, leader, etc.
Goal of Campaign:
Review a power point presentation of Recruitment Campaign Goals: Recruitment Campaign
Click here to read articles that illustrate the benefits to corporations, employees and the community from a volunteer involvement strategy.
Read the Tutor/Mentor Blog
NOTICE: There are not enough programs in some parts of the city and suburbs.